Bryan Caplan on Blogging
I asked Bryan Caplan what effect his blogging had had. It made his first book a success, he said. Or helped make it a success. He had started blogging about two years before it appeared. Other bloggers wrote about his book as if they knew him. They knew him from his blog.
March 22nd, 2008 at 11:03 am
I would not have known who you are except for Tyler Cowen linking to your paper on Marginal Revolution. That led to my reading your paper on self-experimentation, then your blog, and finally your book.
None of that would have happened though if the initial paper hadn’t been really good. It may be an obvious point, but I think it is worth saying explicitly: blogging (or any kind of marketing) will help an excellent product sell well; It will always be hard to sell trash.
March 22nd, 2008 at 11:10 am
Seems very true — I bought his book because of his blog
March 23rd, 2008 at 7:42 am
(completely offtopic, feel free to delete)
This might interest you:
http://www.clapclap.org/2007/04/hallelujah.html