My Theory of Human Evolution (Fourth of July)

Why do holidays exist? For the same reason as festivals, ceremonies, and souvenirs: To increase demand for hard-to-make stuff. This helps artisans at the cutting edge make a living. They are the innovators. Helping them advances technology. Our celebration of Independence Day, for example, creates demand for fireworks, firecrackers, and American flags.

The case of Christmas.

4 Responses to “My Theory of Human Evolution (Fourth of July)”

  1. Seth’s blog » Blog Archive » My Theory of Human Evolution (directory) Says:

    […] Fourth of July (holidays increase demand for finely-made stuff) […]

  2. mike kenny Says:

    hm, costume manufacturers would certainly be up a creek if they didn’t have halloween, and people talk about hallmark holidays created to sell cards, so that makes intuitive sense.

    i guess another idea that leaps to mind is that holidays are a time when people are more likely to be focusing on a certain seemingly culturally valuable narratives or sets of ideas.

    i’m reminded of how muslims have to pray five times a day and have ramadan once a lunar year presumably effectively reminding them of their muslim values.

    with the fourth of july there’s a nice overlap of the commercial ends of holiday’s and the end of reminding people of american values, given american free-market friendliness. :)

  3. Andrew Gelman Says:

    I love the American flag but I wouldn’t call it “hard-to-make stuff” or a product of “artisans at the cutting edge”! I mean, maybe in the Betsy Ross’s time, but now???

  4. seth Says:

    True, not hard to make any more.

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